I am Akanksha

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I examine how psychology, culture, and meaning shape consumer behaviour and modern brands.

My work focuses on how people make decisions, how meaning travels through culture, and how brands shape trust, desire, and identity over time.

Much of my work focuses on the quiet forces behind attention and belief, rather than tactics or trends.

I explore how modern brands participate in culture, often without realising it.

I collaborate selectively with brands and founders who value clarity, restraint, and long-term thinking.